Competitive Strengths

Our competitive Strengths are asfollows : -

1. A leading player with complete range of upholstery home furniture products
    We are one of the leading upholstered home furniture manufacturers in Malaysia which produce a complete     range of medium to high end upholstered home furniture products including upholstered sofas, upholstered     dining chairs and upholstered bed frames.

2. Integrated manufacturing operations
    We are a fully integrated home furniture manufacturer as we are involved in the various key stages of the     manufacturing process of our products. Consequently, we are able to have better control over the quality of     our products as well as our production costs.

3. Outstanding product design and development
    Lead by our Managing Director, our R&D team has extensive knowledge and hands-on experience in the     upholstered home furniture industry.

4. Strong commitment to quality
    We place great emphasis on and have strong commitment to produce quality home furniture products that meet     the demands and expectations of our customers.In addition, we also recognise the importance of maintaining     and improving our quality standards to ensure high customer satisfaction and low return of goods that are sold.

5. Own brand name
    We aim to manufacture and sell 50% of the total upholstered home furniture under our own brand name     "ERITZ" within the next five (5) years. We believe that our own products will give us a competitive advantage in     capturing business opportunities in this highly competitive industry and provide us with a solid platform for     expending into new markets.

6. Established and diverse clientele base
    Over the past five (5) years, our diversified clientele base has grown from 23 countries (in FYE 2005) to more     than 40 countries, spreading over various continents in the world.